ISIS Encourages Attacks Using Buses and Hammers in New English Language Poster
Source: Ansar Production channel
Executive Summary
An English language jihadist propaganda poster was released and promoted by ISIS aligned media distribution accounts in early January 2026. The poster was presented by Halummu and credited to Ansar Production English in association with Murhafat Foundation. While the accompanying social media caption is promotional and non operational, the poster text itself contains explicit religious justification for violence against Christians and those who support them, framing such acts as a moral obligation during the Christian holiday season.
Analysis
The poster explicitly encourages violence through religious framing and symbolic imagery, positioning attacks as a defensive and righteous response to perceived offenses against Islam. The messaging is intended to lower the psychological barrier to violence and place personal responsibility on individual supporters rather than organized cells.
The poster text calls on youth to “make the Christian and Jewish holiday season a season for proclaiming tawhid,” and frames violence as a duty against Christians and Jews who allegedly insult Islam and the Prophet.
The imagery depicts a large truck and a bloodied hammer striking a helmet, reinforcing commonly promoted jihadist attack methods such as vehicle ramming and close contact assaults using simple tools.
The title You Be That Man personalizes the call to action, a recurring propaganda technique that places moral accountability on the viewer to act independently.
The caption accompanying the poster, posted by a media bot account, functions as a dissemination notice rather than direct incitement. The emphasis on buses and hand tools mirrors prior ISIS and al Qaeda messaging that promotes low skill, high impact attack methods suitable for lone actors.
Sources
Ansar Production channel
